• NATALIA SOUSA

Tata Passenger Electric Mobility - TPEM, Showcases Pure Electric AVINYA Concept Car.

Tata Passenger Electric Mobility (TPEM) has presented its AVINYA Concept, based on its GEN 3 architecture. The concept is built with sustainable materials and packed with cutting edge AI technology and software. A production version of the vehicle is aimed for market introduction by 2025.



Mr. N Chandrasekaran, Chairman, Tata Sons and Tata Motors said,

"Green Mobility is at the nucleus of TPEM, and the AVINYA Concept is the perfect reflection of what the company stands for – a creation that will not only accelerate the adoption of EVs but also lead this movement. Furthermore, at the Tata group, we are uniquely positioned to bring all the expertise that is necessary to build these mobility solutions and we are confident that in years to come we will make a larger and sustainable impact not only in India but globally as well."


According to TPEM, he idea of the AVINYA Concept focuses on a human-centric design, which TPEM says promises a sensory journey of its own. The vehicle features 'Butterfly' doors, which allows for a more spacious and flexible interior. Inside, passengers can gaze out of the vehicle's skydome, enhancing the overall sense of space and natural light. In addition, systems are voice-activated for a deeper interface for passengers. The car is screenless, avoiding distractions inside the vehicle and creating a stress-free environment for the mind and soul.

The Pure EV GEN 3 Architecture offers a flexible design while boasting of next-generation connectivity, advanced driver assistance systems and enhanced performance and efficiency. This architecture is built using next-gen materials, efficient electronic componentry and proprietary energy management strategies & algorithms for efficiency management. The use of light-weight materials, and optimized structure for an EV only powertrain with appropriate enabled stiffness, helps minimize the overall mass, leading to good weight management. Furthermore, the battery will support an ultra-fast charge capability, offering a 500 km range in less than 30 minutes.



Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. said,

"The AVINYA is not only a concept but is our new identity, an identity which is here to challenge the status quo. It gives me an intense sense of optimism to present a new typology of vehicles that will introduce the automobile industry to options beyond mobility – a tranquil space which will offer you a complete sensory experience while on the move. At its heart, the AVINYA Concept has 'IN', which demonstrates our Indian roots and highlights how we pride ourselves in discovering new ways to move and power vehicles. The AVINYA Concept is the fruition of our first idea built on our Pure EV GEN 3 architecture, enabling us to produce a range of globally competitive EVs. Our vision for pure EVs is focused on delivering wellness and rejuvenation while traveling, backed by cutting-edge technologies, aimed at improving the overall quality of life."

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