• NATALIA SOUSA

Sony and Honda Sign Memorandum of Understanding for Strategic Alliance in Mobility Field

Updated: Apr 10

Sony Group Corporation and Honda Motors announced that they have agreed to deepen discussion and exploration of forming a strategic alliance that aims to create a new era of mobility and mobility services. As a result, the two companies have signed a memorandum of understanding that outlines their intent to establish a joint venture. Together they plan to engage in the joint development and sales of high value-added battery electric vehicles (EVs) and commercialize them in conjunction with providing mobility services.


The two companies will proceed with negotiations toward executing various definitive binding agreements, including a joint development agreement and a joint venture agreement, to establish the New Company within 2022, subject to execution of the definitive contracts and relevant regulatory approvals.


This alliance aims to bring together Honda's mobility development capabilities, vehicle body manufacturing technology, and after-sales service management experience cultivated over many years, with Sony's expertise in developing and applying imaging, sensing, telecommunication, network, and entertainment technologies. Together, the aim is to realize a new generation of mobility and services closely aligned with users and the environment and continue to evolve.


"The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers. We will do so by leveraging Honda's cutting-edge technology and know-how in relation to the environment and safety, while aligning the technological assets of both companies. Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different. Therefore, I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility." Said Toshihiro Mibe, Director, President, Representative Executive Officer and CEO, Honda Motor Co., Ltd.

Sales of the first EV model from the New Company are expected to start in 2025. The New Company is expected to plan, design, develop, and sell the EVs, but not own and operate manufacturing facilities, so Honda is expected to manufacture the first EV model at its vehicle manufacturing plant. In addition, it is expected that a mobility service platform will be developed by Sony and made available for the New Company.


"Sony's Purpose is to 'fill the world with emotion through the power of creativity and technology.' Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to 'make the mobility space an emotional one,' and contribute to the evolution of mobility centered around safety, entertainment and adaptability." Said Kenichiro Yoshida, Representative Corporate Executive Officer, Chairman, President and CEO, Sony Group Corporation

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