Hyundai and Discovery produce documentary short series A Better Way
Hyundai Motor and Discovery are releasing A Better Way, a series of documentary shorts that focuses on the pioneering spirit that enables technological breakthroughs in zero-emission mobility.
The series sees Swiss explorer, environmentalist, and Hyundai brand ambassador Bertrand Piccard explore the vision, reality, and perceptions around the present and future zero-emission mobility.
The episodes will be released across Discovery's broad global network of brands and digital platforms, including distribution via NowThis, Seeker and Eurosport starting March 29 at 8 pm CET. The partnership will also see Eurosport and Hyundai Motor release motorsport content in collaboration with PURE ETCR, the world's first all-electric multi-brand touring car championship, set to launch in June.
"Hyundai is truly a pioneer in electric mobility, including our research into fuel cell technology which began nearly twenty years ago. Today, the unrivalled diversity of our product line-up shows how our efforts have come to fruition. This documentary showcases the great strides we've made in advancing zero-emission mobility; Hyundai has really proved that there is a Better Way to make progress."
Vice President Product & Marketing at Hyundai Motor Europe
"We’re pleased to join Hyundai and support the mission to shift the global perception of mobility by informing, educating and inspiring our audiences about state-of-the-art sustainable solutions, including electric and hydrogen vehicles, that are driving real change. Our partnership with Hyundai showcases the exciting future of clean mobility through engaging and entertaining original content that will be brought to viewers through Discovery global scale and portfolio of brands and platforms."
Head of Sports Marketing Solutions at Discovery
The idea for the series came from a desire to inform and inspire people about the mobility revolution, focusing on fuel cell technology – one of Hyundai’s most significant areas of expertise. The viewer can meet the creative visionaries driving forward electric mobility and learn about hydrogen fuel cell technology's real-world applications. Viewers will have their perceptions challenged by encountering zero-emission vehicles in one of the most demanding fields: high-performance motorsport.
The company partnered with world-record holder and Swiss environmental enthusiast Bertrand Piccard to tell the story through his expert perspective and to meet with other pioneers who share their vision.
"I’ve learned in my own life that having a vision with a pioneering spirit is crucial but it’s nothing without action! If you’re trying to completely change the way of doing things, turning a revolutionary idea into reality, then you better get rid of all your previous believes. I desperately want to witness the vision of a hydrogen society become a reality – to really move beyond the combustion engine, and fossil fuel dependency."
Swiss environmental enthusiast