• NATALIA SOUSA

DENSO deploys Siemens’ software portfolio for digital transformation of automotive product design


Siemens Digital Industries Software announces today that DENSO Corporation has selected Siemens’ software portfolio for the technological foundation of their next-generation model-based development (MBD). Using model-based simulations, DENSO can resolve existing issues and investigate a broad range of design possibilities early in the process and before physical models are built. This new process is expected to reduce the time needed for product development, cut costs, increase design quality, and improve competitiveness.



Siemens will be underpinning the project through various services, including process consulting, conducting pilot projects at the design site, and establishing processes for modelling. Using the Simcenter™ portfolio of simulation and test applications, DENSO can continue to drive the implementation of system simulation in the development process. Simcenter solutions are being deployed for use by designers who can now conduct 1D system simulation alongside analysis specialists, while Teamcenter® software enables the seamless distribution of model data among global sites.


“Thanks to high-quality Siemens software products, expertise in consulting and technical service, our three-year MBD pilot has been successful,” said Masaki Suzuoki, General Manager MBD Promotion Dept. Engineering Digital Transformation DENSO Corporation. “Full-scale deployment will start throughout the company in Japan and abroad, and we look forward to additional support from Siemens that can help us accelerate MBD deployment across business domains.”

The automotive industry is undergoing a once-in-a-century transformation. DENSO’s long-term effort to pursue value from both the vehicle and subsystem perspectives is a strategy to enhance growth and profitability. Specific examples of programs that can lead to increased value include electrification and advanced safety, and automated driving. To achieve these goals, DENSO has begun the roll-out of MBD across the entire company. Research in Europe provided the opportunity for DENSO to have a candid discussion with Siemens regarding roll-out plans for Siemens’ MBD solutions which have a proven track record and are widely used by OEMs globally.

DENSO has been a long-term partner with Siemens to develop Siemens’ software, including NX™ software. Siemens was selected for this project due to its approach to product development and its culture would be beneficial for DENSO. The two companies have been working together to develop solutions based on their aligned strategies, with DENSO submitting requests to Siemens for MBD that are implemented as standard functions of Siemens solutions. DENSO is currently conducting a trial roll-out through a cross-section of various fields, including their primary domains of thermal systems, powertrains, and electrification. Implementation of these standard functions benefits DENSO and all companies implementing MBD, including those within the automotive industry.

“We are honoured to collaborate with DENSO to drive next-generation MBD product development for their business transformation,” said Tony Hemmelgarn, president and CEO, Siemens Digital Industries Software. “We appreciate the trust of DENSO and the other global automotive companies who have chosen Siemens’ software and services for digital transformation, as well as effective and profitable operations.”

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