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  • Writer's pictureNATALIA SOUSA

Bugatti Rimac to Open New Design and Engineering Hub in Berlin.

Updated: Apr 10, 2022

A new engineering and design centre in Berlin will be a focal point of the future of Bugatti Rimac. Achim Anscheidt, recently appointed Design Director at Bugatti Rimac, will work hand-in-hand with CTO Emilio Scervo between Berlin and Zagreb to develop the next generation of Bugatti and Rimac hypercars.

While the Headquarters of Bugatti Rimac remain in Zagreb with the majority of employees and future expansion building-up in Croatia, this new Berlin hub operates under a new German subsidiary company, Bugatti Rimac GmbH. It houses design and engineering teams and other Bugatti Rimac functions, including Procurement, Finance, Program Management, IT, Legal and Marketing that work hand-in-hand with their colleagues in Croatia and in Molsheim. It is very deliberately chosen as one of Germany's most vibrant, creative, and innovative areas.

Berlin has thrived as a city that nurtures start-ups and rewards outlandish ideas, an epicenter for artists and designers and technology start-up businesses and incubators. It is the ideal platform to nurture the new engineering and visual identity of future Bugatti and Rimac vehicles under Bugatti Rimac.

“Bugatti Rimac GmbH is an exciting new business expansion. This new subsidiary will be deeply involved in many exciting hypercar projects that we are very much looking forward to sharing with the world. Our team is expanding day by day, and Bugatti Rimac GmbH represents an opportunity for the very best in the industry to join us, demonstrate their skills, and be part of a company that’s re-defining the hypercar.”

Said Mate Rimac - CEO at Bugatti Rimac.

The Group’s global headquarters is located near Zagreb, Croatia, and will transition to the brand-new, €200M, 100,000m2 Rimac Campus. Bugatti will maintain its production facilities in Molsheim, France, continuing to manufacture its cutting-edge hypercars.

Together, Achim Anscheidt, Chief Designer and Emilio Scervo, CTO of Bugatti Rimac, will assemble the kind of forward-thinking minds necessary to develop the future of the world’s leading hypercar business. Positions are already available for Concept Chief Engineer, Head of High-Voltage Systems and Components, Head of Fine Mechanics, as well as design roles with specific focus on interior, exterior and VR.

Adriano Mudri, previously Director of Design of Rimac Automobili, is becoming the Director of Design of a future mobility-focused sister company to Rimac, developing next-generation vehicles that will be revealed at a later point.

Achim Anscheidt, Design Director at Bugatti Rimac, said: “From the inception of the Veyron to the end of the Chiron era, this legacy will mark one chapter of the Bugatti story but now we are preparing for an all-new era with Bugatti Rimac. With the opening of our new Berlin office, we’re preparing to evolve this story towards new innovative horizons, with a fresh design direction that reflects the cutting-edge electrification technology pioneered by Rimac Group. It is of utmost importance for us to preserve the stylistic DNA of a Bugatti, however our characterizing design identity continues to be authenticated by the means of form following performance. With new electrified technologies, our design focus will change by necessity, ushering in a proportion perfectly honed to both the excitement of the combustion engine and the instantaneous power of the electric drivetrain. I am also very excited to help evolve the Rimac brand and design DNA, which has already received global recognition in a relatively short time.”

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