• NATALIA SOUSA

Mazda North America releases pre-launch details of its all-electric MX-30

Mazda North American Operations today announces the introduction of the all-new Mazda MX-30, the brand's first battery-electric vehicle, to the US market beginning in fall 2021 with California dealerships. This vehicle will mark the first step in Mazda's multi-solution electrification strategy.


"Mazda is preparing for the fast-changing US market demands by taking a multi-solution approach to electrification," Jeff Guyton, President of Mazda North American Operations, said. "The battery-powered MX-30 will begin the introduction of additional electrified models, including a series plug-in hybrid with a rotary generator for MX-30, a plug-in hybrid for our new large platform, and a traditional hybrid for our new American-made crossover. While these powertrains will be optimized for their platforms, Mazda fans can expect great driving dynamics and beautiful design across all models."

"The rotary generator will mark the return of our unique rotary powertrain," Guyton said. "This technology is being engineered for nearly silent operation and will replenish the battery rather than drive the wheels. As a result, the MX-30 will always drive like the engaging EV that it is, but with the freedom to charge from the wall or on the go."



Mazda's all-new electrification technology uses an electric motor and a 35.5 kWh lithium-ion battery. Mazda says the new powertrain and enhancements to the Skyactiv-Vehicle Architecture help the electric crossover provide excellent driving dynamics. The front-wheel-drive electric motor will deliver 107 kW (144 horsepower) and a maximum torque of 271 Nm (200 lb-ft). MX-30 owners will have multiple options to stay charged, whether at home or travelling around town through access to public Level 2 and DC fast charging solutions. The 35.5 kWh battery can be set to 80% within approximately 36 minutes using DC fast charging2. MNAO will partner with ChargePoint to offer charging solutions for MX-30 owners in the US.

MX-30's contemporary design makes this electric vehicle distinctly a Mazda. The Kodo design philosophy continues to evolve with every new addition to the lineup of next-generation cars. Inside and out, MX-30 emphasizes a new "Human Modern" concept that combines the appeal of futuristic design with a sense of familiarity. The exterior proportions give the crossover a feeling of strength and beauty, while the minimalist style offers a sense of sophistication similar to other Mazda vehicles. Opening the new freestyle doors provides a unique view and a wide range of possibilities for experiencing the car. The interior continues the minimalist design language with feelings of lightness and openness. The driver-centric approach lays out the latest technologies and controls in a welcoming way and helps provide a sense of confidence while driving.


Mazda prides itself on craftsmanship and blending complex, quality materials to develop an elegant interior. In the MX-30, a new floating centre console and the door grips use cork, one of the most highly renewable and eco-friendly resources that also pays homage to Mazda's origin as a cork manufacturing company more than 100 years ago.

The floating centre console features an electronic shifter, a familiar multi-function commander knob, and shortcut buttons that will allow occupants to operate the Mazda Connect infotainment system safely. In front of this layout is a new seven-inch touchscreen that will display the climate control panel. The touchscreen is flanked on each side by tactile push buttons that also operate the climate control. The electric ownership experience is enhanced with Mazda Connected Services that will allow users to monitor and control the state of the MX-30 remotely through the MyMazda App. This includes locking the doors and adjusting the climate control to checking the battery status and charging process through the app.


The latest technologies also help provide peace of mind. Enhanced i-Activsense safety features help cover a broader range of safety scenarios while its high strength body helps protect the space-saving battery and, most notably the MX-30's occupants.

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