• NATALIA SOUSA

Artificial intelligence for noise detection.

Porsche Digital, a wholly owned subsidiary of the Stuttgart-based sports car manufacturer, has expanded its product portfolio by offering the digital assistant ‘Sounce’. The assistant offers an improved ability to detect noise – ideal to use during vehicle component tests. The company say it aim’s is to improve the development and production of components in the automotive industry.



This new assistant uses deep learning methods, therefore it can reliably and precisely detect noise, for example during endurance tests. This helps take the strain off testing engineers, who would normally need to be present throughout such tests. Porsche Digital say that the assistant also makes error documentation more precise and simplifies root cause analysis.


“With Sounce, it is possible to reliably check the noise development of load-bearing components round the clock and under various conditions. This enables us to improve the opportunities for analysis in early component tests,” explains Patricia Rennert, Head of Industry Solutions at Porsche Digital. “Acoustics testing based on artificial intelligence (AI) increases quality and reduces costs across a wide range of applications”.


The company say the technology was designed for the automotive industry and its partners. Sounce can be applied to various areas. It is conceivable, for instance, to use it in test situations where a many different acoustic signals make analog analysis via the human ear perhaps confusing and difficult to interpret.


Porsche Digital’s, Industry Solutions division designed and developed the so-called Software-as-a-Service (SaaS) solution together with engineers from the development department of Porsche AG. Porsche Digital is responsible for operating the technology. “Developing technological industrial solutions is our core competence and therefore one of our main strategic approaches. Sounce impressively underlines the possibilities, which are offered in particular by our deep tech experts,” explains Mattias Ulbrich, Chief Executive Officer of Porsche Digital GmbH.


Porsche Digital is the technology and digital unit of the famous German sports car manufacturer. Its tasked to discover new digital business models and optimize existing products, it develops digital offers and services, designs technologically for industrial solutions. In close cooperation with Porsche AG, it evaluates future technologies such as AI, blockchain and quantum computing.